Marketing 101

In our earlier writing, we have claimed that selling is the only business activity that feeds cash into a business firm. But selling is but one part of “marketing” and pricing is only one component of selling. And pricing is often the last thought of the agricultural business, frequently entered into without a perspective of either what may be offered by the marketplace or what it means to the business. Our Objective-Based Pricing Model is a method of answer the second part of that statement (i.e. “What does a price mean to the business?”). This paper extends that work to include a historical look at the hog market.