fresh meat


Consumer Attitudes Towards Color and Marbling of Fresh Pork

Publish Date: May 15, 2012

Humans use color and marbling to judge the ‘value’ or quality of a product, often comparing and choosing a product based on expectations and past experiences. Choices made based on visual evaluation, which requires no physical contact, pose very little risk; therefore, when a product does not meet ‘color expectations’, it is an easy decision to deem a product ‘unacceptable’. Color and marbling influences purchasing decisions as to whether a food is acceptable for consumption so measuring these aspects are important to the industry.

Read More Download PDF

Consumer Attitudes: What They Say and What They Do

Publish Date: April 9, 2010

There are 3,000 US companies producing meat products with combined annual revenue of about $85 billion (Research and Markets Ltd., 2009). They produce about 40 billion pounds of beef products per year, and 30 billion pounds of pork. The objective of this paper is to present an overview of factors that affect consumer behavior regarding pork purchase and consumption which may allow the pork industry to maximize demand for pork in the marketplace and successfully compete with other animal protein sources.

Read More