Consumer Attitudes Towards Color and Marbling of Fresh Pork

Publish Date: May 15, 2012

Humans use color and marbling to judge the ‘value’ or quality of a product, often comparing and choosing a product based on expectations and past experiences. Choices made based on visual evaluation, which requires no physical contact, pose very little risk; therefore, when a product does not meet ‘color expectations’, it is an easy decision to deem a product ‘unacceptable’. Color and marbling influences purchasing decisions as to whether a food is acceptable for consumption so measuring these aspects are important to the industry.

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